Directory entries can combine visible contact information with carefully chosen search terms and action-oriented links.
What to do
- Add only the phone, email, website, map, address or opening information visitors genuinely need.
- Use the short label and additional actions to make the next step clear.
- Add search keywords for familiar alternative names or services that do not fit naturally in the visible description.
- Test the public Directory search and actions.
Good to know
- Search keywords improve retrieval but are not an SEO field or a place for unrelated terms.